Avoid SEO Mistakes
Search engine optimization is a series of processes targeted toward improving the volume or quality of traffic to a website and its various pages from search engines via natural/organic/algorithmic search results. Employed as an internet marketing strategy, website SEO works within the parameters of how search engines work and what people search for. The optimization of a website primarily involves ensuring that the content and HTML associated coding maximize their relevance to specific keywords both for the search engines and for visitors to the website. As such, there are countless mistakes which can be made in the process of search engine optimization. The following are some of the biggest mistakes made in the SEO process:
* Taking shortcuts – Assuming that you know what keywords people are using to search for your company, products, and or services and including them in your content is unlikely to yield traffic. People making this mistake commonly use terms which are either too broad or too narrow and then wonder why their site isn’t performing. Instead, have an SEO company do an extensive study on where the opportunities lie in key search terms to maximize the performance of your site.
* Going Black Hat – SEO, done properly, is a time labor intensive process. When companies start promising or guaranteeing first page results within days, be careful. If they’re using Black Hat techniques you may get some traffic but could you also get penalized or taken out of the search engines’ indices altogether.
* Writing content for search engine crawlers – Stuffing keyphrases into your content because they make your pages look relevant to the search engines will work against you if your content reads awkwardly because of it. Massive traffic numbers can quickly become irrelevant if visitors are bouncing off of your site after reading a couple lines of disjointed content. You will get a much better response and have a much stickier site by using keyphrases that fit into the flow of your content, even if they generate a little less traffic.
* Presenting a poorly constructed landing page. You have about five seconds to keep a visitor on your site once they’ve landed. If they don’t immediately see what they’re looking for on your landing page there’s a good chance they’ll bounce off and go looking elsewhere.
* Settling for amateurish content – Your conversion process should begin the second a visitor lands on your site. If your landing page has done its job, your visitors will be looking at your content soon after arrival. If your content isn‘t developing trust and authority immediately, you’re in trouble. Misspelled words, syntax errors, rambling text, and the like will have your visitors seeking out your competition with click of the “back” button. Instead, go with professionally written content supplied by your SEO consultant. It will be worth its weight in gold.
* A convoluted path to conversion – You can snatch defeat from the jaws of victory by confusing a potential buyer so much that they give up trying. Instead, make your conversion process as simple as possible.
…and the biggest mistake:
* Ignoring SEO altogether – In the summer of 2008, Google announced that had indexed a trillion pages and wasn’t finished yet. The only way your site is going to make financial sense will be to drive traffic to it with a well-executed search engine optimization strategy.
Your optimized website must work both for the search engines to bring traffic to your site and for the visitors that arrive after finding you. Striking a working balance between the two with a professionally optimized website will drive traffic to your site while conveying the necessary credibility, simplicity, and trustworthiness to your visitors which will then lead to your main objective; conversions.
Read More Information on Gervais Group SEO Blog:
Five Big SEO Mistakes that will Turn off Your Visitors
SEO Keyword Mistakes
SEO and mistakes on the Social Media Sites
Five Huge Website Mistakes