Developing your website marketing strategy will ultimately decide the level of success of your online endeavors. Let’s face it, with millions or billions of websites out there, how is anyone going to find you? The key lies in the planning and execution of your website marketing strategy.
Regardless of how wonderful your website looks, the effectiveness of your online marketing will define the success of your site. The fact is there are more websites out there now than any individual can count and the number grows every day. To ignore online marketing is to accept your website’s position as one of thousands sitting in a pile, hoping to somehow be discovered by enough visitors to turn a profit. As statistics show, this “strategy” virtually guarantees disappointment at a minimum and (more likely) the loss of hard-earned funds and time.
With all the time and effort spent on the SEO that drives traffic to a website, it only makes sense to maximize the conversion rate of the people that arrive. This requires many things, the most important being a fundamental knowledge in a specific aspect of selling; that of selling benefits instead of selling features. Boiled down to its most fundamental element a sale takes place because of what the product can do for the buyer (the benefit), not how it’s going the deliver that benefit (aka features).