When a small business owner sees a case study on the success a company like “Sprinkles” is experiencing with social media, the natural reaction is to prepare for a launch into social media hoping for the same results. The problem is that most small businesses don’t have the budget or the resources that larger companies have to participate in the full spectrum of social media sites, which number around 400.
Developing your website marketing strategy will ultimately decide the level of success of your online endeavors. Let’s face it, with millions or billions of websites out there, how is anyone going to find you? The key lies in the planning and execution of your website marketing strategy.
There are always people looking to build a better mousetrap in SEO. The problem is that many of these mousetraps fall into the black hat category of SEO practices. Here are a couple of practices related to link building that game Google’s algorithm to influence the rankings on the search engine pages.
While the internet may be considered as a level playing field, the big boys are still the big boys and going head to head with them in an SEO campaign is a sure way to blow through your SEO budget without much to show for it. That being said, the great thing about the internet is that small companies don’t need to win a direct battle with a larger business to build their online presence, increase brand recognition, and drive higher quality traffic to their site.
With all the time and effort spent on the SEO that drives traffic to a website, it only makes sense to maximize the conversion rate of the people that arrive. This requires many things, the most important being a fundamental knowledge in a specific aspect of selling; that of selling benefits instead of selling features. Boiled down to its most fundamental element a sale takes place because of what the product can do for the buyer (the benefit), not how it’s going the deliver that benefit (aka features).