There are always people looking to build a better mousetrap in SEO. The problem is that many of these mousetraps fall into the black hat category of SEO practices. Here are a couple of practices related to link building that game Google’s algorithm to influence the rankings on the search engine pages.
The primary goal of all online marketing strategies is to end up with a front page search engine ranking at minimum and number one ranking if at all possible. The one thing that these strategies have in common is that information must be published to the web on a consistent basis to a variety of channels. What separates the wheat from the chaff lies in the value of the published information and where it is posted.
The Gervais group is pleased to announce the initiation of its internship program for college students who seek to advance their skills across a variety of applications in IT, internet marketing, web design, and more. Interns who accepted into the program will work closely with a variety of experienced professionals on the team at the Gervais Group deploying real world strategies, techniques, and tactics across the full spectrum of the services offered by the Gervais Group.
Since its founding in 2001, the Gervais Group has lived by its mission of reaching stated objectives in all of its internet-based initiatives in a cost-effective manner that also provides a solid return on investment for its clients. The firm’s team of professionals consistently provides innovative solutions that keep clients ahead of the curve in terms of search engine optimization, web design, internet marketing and all the other web-based services provided by the firm.
The Gervais Group is now positioning itself to deliver additional benefits to its clients from the next generation of opportunities arising from the ongoing evolution of the internet including local search, mobile search, social media platforms, contextual advertising and changes in the wide variety of methodologies that search engines use to determine rankings for websites on their results pages. Working to capitalize on these new opportunities with a team of experienced professionals will be one of the primary benefits that interns who are accepted into the program at the Gervais Group will experience.
“As the opportunities for employment in the digital economy continue to increase, we want to extend our hand to college students seeking to enter this dynamic field”, said Jason Gervais, Senior Project Manager at the Gervais Group. He added, “We’re confident that the students who are accepted for internships will benefit in a number of different ways by working with our experienced team of professionals.”
The explosive growth of the Gervais group’s core businesses also provides interns with the potential to be hired after serving their internships. “We will be looking for talented people as the Gervais Group continues to grow and we would be elated to see that talent emerge from our internship program,” said Mr. Gervais.
The Gervais Group, located in Atlanta, Ga., specializes in delivering internet marketing, brand building, and reputation management solutions to businesses of all sizes across the full spectrum of industry. For more information, visit http://www.gervaisgroupllc.com/
Let’s first take a look at what appears to be one of the major trends occurring in the algorithms used by the search engines. The heightened commitment toward providing the best user experience possible would logically increase the focus on some aspects of a website while decreasing the weight given to others facets of a site. With that in mind, here are a few do’s and a couple of don’ts for SEO in 2012.
Like any business, Google attempts to provide each of its customers with an optimal user experience. In Google’s case, an optimal user experience focuses on delivering links to pages that are highly relevant to the specific search terms employed by its customers.
As Google reminded all of us last February with their “Panda/Farmer” algorithm change, search engine optimization will continue to exist in a dynamic environment where minor changes can have drastic results. The good news is that some things don’t change. To that end here are the SEO tips for 2012:
In a rare shot across the bow to Google spammers, Matt Cutts (Google's spam sheriff), speaking at the August SES Conference said the next Penguin algorithm update with roll out at summer's end and that "SEOs are not going to like this update". He also hinted at the conference that that the next several updates will be "...jarring and jolting" for webmasters and SEO's. While Mr. Cutts did not specify the target of this update, the odds are very high that the quality of inbound links to websites will again be the primary focus. There is speculation that the algorithm update will center on: